Language Literacy and Communication Program

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Philosophy
Graduates possess knowledge and proficiency in Thai, English and digital technology for communication, proper personality, understanding in cultural differences, moral principles, respect for academic principles, legal principles, codes of conduct and can create innovations for the creative economy.
Importance
Bachelor of Arts in Language and Communication (revised curriculum 2022) aims to create graduates, who possess knowledge and proficiency in Thai, English and digital technology for communication, who can adapt to socio-economic changes on local and international levels, who can use language and communication literacy to become digital content creators, copy writers, administrators, message designers, etc. The program aims to create graduates with professional skills, and design thinking skills which are fundamental to the creative economy. In addition, the program strengthens the graduates’ proper personality, understanding in cultural differences, moral principles, academic principles, legal principles, and codes of conduct. The program focuses on learning with real-life tasks by practicing fieldwork either while studying course works and after completing all courses with an internship in public and private sectors. All is for creating knowledgeable and proficient graduates who can live in the society harmoniously.
Curriculum objectives
Bachelor of Arts in Language and Communication (revised curriculum 2022) has five objectives for student development as follows.
1. Students are knowledgeable in Thai, English and basic communication.
2. Students communicate in Thai and English correctly, fluently, and appropriately to the social and cultural context.
3. Students think systematically, can use digital technology for communication, and can create innovations in language and communication for the creative economy.
4. Students have proper personality, understanding in cultural differences, and can work collaboratively on local and international levels.
5. Students equally respect themselves and others, as well as respect academic, legal, and moral principles.